Thought to
be the first copy of a magazine published
by Midland Counties Ice Cream to promote
ice cream with 'agents', in much the same
way as Lyons did with the Lyons Mail. This
issue is dated April 1936 and the magazine
was published monthly. I suspect it
discontinued during the war when ice cream
production was prohibited. Whether it was
resurrected after the war is not
known.
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