Trade Cards Issued by J. Lyons & Co. and Subsidiary Companies
J. Lyons & Co., and its subsidiary companies, issued over 130 different sets of trade cards. Most sets were issued in the 1960s, 1970s and 1980s and some are duplicated under different trading subsidiaries. The first set was issued in about 1930. Some cards were cut from the product packaging and were less attractive. These cards, as their cousins the cigarette cards, are now collectable and are frequently offered for sale on the eBay Auctions. The prices realised depends on the quality and rarity of the individual sets. Despite the claim by some sellers, most of the Lyons cards which come up for auction are generally not rare. The Star Trek issue realises high prices because of its association with the Star Trek movie and the collectors of Star Trek memorabilia. Space Exploration and Footballers are also eagerly sought. WH & FJ Horniman Ltd was acquired by Lyons in 1918 but some Horniman sets were issued before this date. Likewise Neilson Ice Cream was acquired in 1963, Tonibell in 1969, Midland Counties Ice Cream in 1973 & Mister Softee in the 1950s. Tetley Tea Inc was bought in 1972 and became Lyons Tetley Ltd. Ready Brek was made by Lyons Tetley Ltd (formally Lyons Groceries Ltd and Lyons Tea Ltd) as part of their Grocery Brands. The Australian tea subsidiary, Tuckfields Teas Pty. Ltd also issued four separate sets of trade cards all of Australiana birds. Also listed below are a range of miscellaneous collectables such as: albums (for trade cards), wall charts (issued at the time of some trade card sets) and some package ‘cards’. These were generally less attractive and formed part of the product packaging. An economical, but effective, way of tying customers (usually children) to a product.
Please note the front and reverse of cards pictured below do not match and are listed together only for illustrative purposes.
Card sizes are: K=smaller than standard; M=medium size; L=large size; X=extra large size, XX=too large for albums; P=postcard size; D=dual size.
Trade Cards Issued By J. Lyons & Co Ltd & Their Subsidiary Companies
J. Lyons & Co Ltd. (Tea, Cocoa & Ice Cream)
Quantity |
|
Description |
Date |
40 |
|
All Systems Go – Lyons Maid |
1968 |
48 |
|
Australia - Lyons Tea |
1959 |
M20 |
|
Banknotes – Lyons Maid |
1974 |
M12 |
|
Beautiful Butterflies – Lyons Maid |
1974 |
25 |
|
Birds & Their Eggs – Lyons Maid |
1962 |
48 |
|
British Birds – Tetley Tea |
1970 |
40 |
|
British Wildlife – Lyons Maid |
1970 |
L16 |
|
Catweazle Magic Cards – Promotion no Lyons name |
1971 |
M20 |
|
County Badge collection – Lyons Maid |
1974 |
X12 |
|
Did You Know? – Lyons Maid |
1983 |
40 |
|
European Adventure – Lyons Maid |
1969 |
40 |
|
Famous Aircraft – Lyons Maid |
1965 |
40 |
|
Famous Cars – Lyons Maid |
1966 |
40 |
|
Famous Locomotives – Lyons Maid |
1964 |
48 |
|
*Famous People – Lyons Maid |
1966 |
D12 |
|
Farmyard Stencils – Lyons Maid |
1977 |
M14 |
|
Flowers (cut-outs) – Lyons Maid |
1976 |
32 |
|
HMS 1902-1962 (descriptive back) – Lyons Tea |
1962 |
32 |
|
HMS 1902-1962 (non descriptive back) – Lyons Tea |
1962 |
X12 |
|
Horses in the Service of Man – Lyons Maid |
1984 |
L35 |
|
Illustrated Map of the British Isles – Groceries Jellies & Custard |
1959 |
40 |
|
**International Footballers – Lyons Maid (Score Ice Lolly) |
1971 |
40 |
|
Into the Unknown – Lyons Maid |
1969 |
12 |
|
Jewel Series (Cocoa) |
? |
15 |
|
Jubilee – Lyons Maid |
1977 |
X10 |
|
Junior Champs – Lyons Maid |
1983 |
M24 |
|
Kings of the Road – Lyons Maid |
1977 |
P6 |
|
150 Anniversary of Postage Stamps – Quick Brew Tea (p/cards) |
1990 |
50 |
|
100 Years of Motoring – Lyons Maid |
1964 |
40 |
|
On Safari – Lyons Maid |
1970 |
40 |
|
Pop Scene – Lyons Maid |
1971 |
40 |
|
Pop Stars – Lyons Maid |
1970 |
L10 |
|
Pop Stars (star shaped) – Lyons Maid (Mirabelle) |
1975 |
K48 |
|
Quick Puzzle Cards – Lyons Tea |
1955 |
40 |
|
***Soccer Stars – Lyons Maid (Score Ice Lolly) |
1970 |
40 |
|
Space Age Britain – Lyons Maid |
1968 |
40 |
|
Space Exploration – Lyons Maid |
1963 |
25 |
|
Space 1999 – Lyons Maid |
1976 |
20 |
|
Stamp in a Million – Lyons Maid |
1970s |
25 |
|
Star Trek – Lyons Maid |
1979 |
50 |
|
Train Spotters – Lyons Maid |
1962 |
K100 |
|
Tricks & Puzzles – Lyons Cocoa |
1926 |
40 |
|
Views of London – Lyons Maid |
1967 |
48 |
|
What Do You Know? – Lyons Tea |
1957 |
24 |
|
Wings Across the World (descriptive) – Lyons Tea |
1962 |
24 |
|
Wings Across the World (non descriptive) – Lyons Tea |
1961 |
24 |
|
Wings of Speed (descriptive) – Lyons Tea |
1961 |
24 |
|
Wings of Speed (non descriptive) – Lyons Tea |
1961 |
|
|
|
|
|
|
Booklet Offers for Return of 15 End Price Labels of Lyons Premium Tea or Lyons Quick Brew Tea |
|
P15 |
|
Butterflies & Moths. Part 1 |
|
P15 |
|
Butterflies & Moths. Part 2 |
|
P15 |
|
Butterflies & Moths. Part 3 |
|
P15 |
|
Frontiers of the West. Part 1 |
|
P15 |
|
Frontiers of the West. Part 2 |
|
P15 |
|
Locomotives. Part 1 |
|
P15 |
|
Locomotives. Part 2 |
|
* Some sets are missing reverse text and names on fronts. Believed to be proofs.
** Catalogues wrongly list these as 1972
*** Catalogues wrongly list these as 1971
Dunkin Donuts. Subsidiary of J. Lyons & Co Ltd (Doughnut Restaurants)
Quantity |
|
Description |
Date |
12 |
|
Captain Planet |
1992 |
Haust & Zonen (J.H). Subsidiary of J. Lyons & Co Ltd (The Netherlands)
Quantity |
|
Description |
Date |
50 |
|
Ships (In shape of Stamps with perforations) |
? |
Horniman (WH & FJ) & Co Ltd. Subsidiary of J. Lyons & Co Ltd (Tea)
Quantity |
|
Description |
Date |
P10 |
|
Boating Ways |
1910 |
P12 |
|
British Birds & Eggs |
1910 |
48 |
|
Dogs |
1961 |
P10 |
|
Naval Heroes |
1910 |
48 |
|
Pets |
1960 |
48 |
|
Wild Animals |
1958 |
Lyons Bakery Ltd. Subsidiary of J. Lyons & Co Ltd (Cakes)
Quantity |
|
Description |
Date |
9? |
|
Butterflies Souflette Pkt Cut Out. Extended all products later |
1969 |
10 |
|
Lyons Sports Quiz |
1994 |
Midland Counties Ice Cream Co Ltd. Subsidiary of J. Lyons & Co Ltd
Quantity |
|
Description |
Date |
12 |
|
Action Soldiers (with Cadbury) |
1976 |
M20 |
|
Banknotes |
1974 |
D12 |
|
Farmyard Stencils |
1977 |
M24 |
|
Kings of the Road |
1977 |
X10 |
|
Steam Power |
1978 |
Mister Softee Ltd. Subsidiary of J. Lyons & Co Ltd (Ice Cream)
Quantity |
|
Description |
Date |
12 |
|
Action Soldiers (with Cadbury) |
1976 |
10 |
|
Adventures of Captain Chapel (US issue) |
1962 |
M12 |
|
Beautiful Butterflies (Cut-Outs) |
1977 |
M20 |
|
County Badge Collection |
1976 |
25 |
|
Did You Know? |
1961 |
L12 |
|
Did You Know? (Three Dimensional( |
1977 |
D12 |
|
Farmyard Stencils |
1977 |
M24 |
|
First Division Football League Badges |
1971 |
L12 |
|
Horses in the Service of Man |
1984 |
M24 |
|
Kings of the Road |
1977 |
XX1 |
|
Map of the British Isles |
1976 |
15 |
|
Moon Mission |
1962 |
M24 |
|
Pop Discs |
1972 |
P24 |
|
Pop Parade |
1969 |
M10 |
|
Pop Star From Mister Softee(shaped). Mirabelle Magazine |
1975 |
X1 |
|
Secret Code Computer |
1977 |
D20 |
|
Sports Cups (shaped) |
1975 |
M20 |
|
Stamp in a Million |
1976 |
P12 |
|
Star Cards (numbered with address) |
1966 |
P12 |
|
Star Cards (numbered no address) |
1967 |
P24 |
|
Star Cards (unnumbered) |
1968 |
X24 |
|
Star Discs |
1970 |
X10 |
|
Steam Power |
1978 |
M4 |
|
Super Human Heroes |
1979 |
P12 |
|
Top 10 (Record Mirror) |
1964 |
P12 |
|
Top 10 (address N7) |
1965 |
P12 |
|
Top Ten (address W6) |
1966 |
20 |
|
Top Twenty |
1963 |
25 |
|
TV Personalities |
1962 |
P12 |
|
Your World |
1963 |
Neilson Holdings Ltd. Subsidiary of J. Lyons & Co Ltd (Ice Cream)
Quantity |
|
Description |
Date |
15 |
|
Lord Neilson Identipic |
1970 |
24 |
|
Star Cards (unnumbered with Disc & Music Echo). |
1968 |
12 |
|
Star Cards (numbered) |
1967 |
24 |
|
Star Discs |
1970 |
50 |
|
Interesting Animals (confectionery) |
1954 |
Tonibell Manufacturing Co Ltd. Subsidiary of J. Lyons & Co Ltd (Ice Cream)
Quantity |
|
Description |
Date |
12 |
|
Action Soldiers (with Cadbury) |
1976 |
M20 |
|
Banknotes |
1974 |
M12 |
|
Beautiful Butterflies (Cut Outs) |
1974 |
M20 |
|
County Badge Collection |
1974 |
25 |
|
Did You Know? |
1963 |
L12 |
|
Did You Know? (different) |
1975 |
X12 |
|
England’s Soccer Stars |
1970 |
D20 |
|
Famous Sports Trophies |
1976 |
D12 |
|
Farmyard Stencils |
1977 |
M24 |
|
First Division Football League Club Badges |
1972 |
X12 |
|
Horses in the Service of Man |
1984 |
25 |
|
Inventions that Changed the World |
1963 |
X10 |
|
Junior Champs |
1983 |
M24 |
|
Kings of the Road |
1977 |
L24 |
|
Pop Star Cameos (Circular Cards) |
1975 |
K36 |
|
Team of all Time (circular cards) |
1971 |
25 |
|
The World’s Passenger Liners |
1963 |
25 |
|
This Changing World (with line) |
1963 |
25 |
|
This Changing World (without line) |
1963 |
25 |
|
Wonders of the Heavens |
1963 |
Tuckfields Tea Pty. Ltd. Subsidiary of J. Lyons & Co Ltd (Australia)
Quantity |
|
Description |
Date |
384 |
|
Australiana Bird Studies. In four sets of 96 cards each |
1960-80 |
32 |
|
Australiana Animal Studies |
1960-80 |
30 |
|
Australiana Flower Studies |
1960-80 |
32 |
|
Fish Studies |
1960-80 |
32 |
|
Dog Studies |
1960-80 |
Miscellaneous Packaging & Other Collectables Issued By J. Lyons & Co Ltd
Quantity |
|
Description |
Date |
1 |
|
All System Go Wall Chart |
1967 |
1 |
|
Australia Album |
1959 |
1 |
|
Australiana Animals Card Issue Album |
???? |
1 |
|
British Wildlife Wall Chart |
1970 |
1 |
|
European Adventure Wall Chart |
1970 |
1 |
|
Famous Aircraft Album |
1965 |
1 |
|
Famous Cars Album |
1966 |
1 |
|
Famous Locomotives Album |
1964 |
1 |
|
Famous People Album |
1962 |
6 |
|
Flip the Frog (Caricatures) Green Label Tea. Special Pack |
???? |
24 |
|
Happy Families (6 Families of Four) |
???? |
1 |
|
HMS 1902-1962 Album |
1962 |
24 |
|
How To….(Package Issue in Two halves) |
???? |
15 |
|
India Tea Series (Postcards) |
???? |
1 |
|
Into the Unknown Wall Chart |
1969 |
24 |
|
Lyons Central Stores Nursery Rhymes |
1920s |
|
|
Lyons Cut Cake Circus (Three Known) |
???? |
|
|
Lyons Green Line Coach (Green Line Mints Package) |
???? |
5 Pkts. |
|
Lyons Maid – Nestle Star Wars (tattoo transfers) |
1997 |
|
|
Lyons Tetley Double Sided Jigsaw Competition |
1989 |
|
|
Lyons Playing Cards. Packets of Tea in Shape of Letter ‘T’ |
???? |
|
|
Lyons Tetley Playing Cards. 4 Tetley Characters |
???? |
|
|
Lyons Playing Cards. 2 Set Box. After Dinner Entertainment |
???? |
30? |
|
Lyonzade Lemon Powder Drink Packets. Famous Men |
c.1955 |
30? |
|
Lyonzade Orange Powder Drink Packets. Railway Engines |
c.1955 |
30? |
|
Lyonzade Lime Powder Drink Packets. Famous Explorers |
c.1955 |
30? |
|
Lyonzade.... ?....Powder Drink Packets. Famous Men |
c.1955 |
30? |
|
Lyonzade ? Powder Drink Packets. Famous Women |
c.1955 |
30? |
|
Lyonzade….?....Powder Drink Packets. Famous Events |
c.1955 |
4? |
|
Maison Lyons Puzzle Card (picture change colour) |
???? |
1 |
|
Observers Wall Chart of Famous Aircraft (red label tea)r |
???? |
1 |
|
On Safari Wall Chart |
1970 |
|
|
Oxford Die-Cast Van Lyons Minstrel Tea Promotion (Eire). |
???? |
1 |
|
Pop Scene Wall Chart |
1971 |
1 |
|
Pop Stars Wall Chart |
1970 |
11? |
|
Ready Brek Fast Tricks (package issue) |
???? |
|
|
Ready Brek Penguin (package issue for making a penguin) |
???? |
12 |
|
Ready Brek Sporting Thrills (package issue) |
1958 |
36? |
|
Ready Brek Stanley Matthews Soccer Coaching (package issue) |
1958 |
1 |
|
Soccer Stars Wall Chart |
1971 |
1 |
|
Space Age Britain Wall Chart |
1968 |
1 |
|
Space Exploration Album |
1963 |
24 |
|
Space Travel Series (package issue) |
???? |
|
|
Spelit. A Lyons Card Game. Green Label Tea. Peter the Planter |
???? |
|
|
Thimbles. Aluminium. Marked Either, Lyons Cakes, Lyons Tea |
???? |
1 |
|
Train Spotters Album |
1962 |
1 |
|
Views of London Album |
1963 |
|
|
Wimpy Playing Cards. Round Shape |
???? |
1 |
|
Wings of Speed Album |
1960 |
1 |
|
100 Years of Motoring Album |
1961 |
|
|
|
|
|
|
|
|