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.....Midland Counties .Magazine.....


Thought to be the first copy of a magazine published by Midland Counties Ice Cream to promote ice cream with 'agents', in much the same way as Lyons did with the Lyons Mail. This issue is dated April 1936 and the magazine was published monthly. I suspect it discontinued during the war when ice cream production was prohibited. Whether it was resurrected after the war is not known.

This in the cover and inside page (below) of the souvenir brochure of Midland Counties, dated 1934

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